Website Content… Funny thing about web content (and I’ve seen a TON of it over the course of my professional SEO life): Most website owners think their content is “just fine, thank you” when in reality their content is working against them. So Time for a Little Reality Check… Clarity: Does your website have a … Continue reading8 Ways Your Website Content is Failing You RIGHT NOW
In our continuing series on Content Marketing, we are now at the point where we are going to consider which CM channels to use. As you well know, there is a huge variety of different channels (ways, mediums, formats) available for sharing various types of content. The big question is: Which is the “best” channel … Continue readingHow to Dramatically Increase Engagement on Content Marketing Channels
Metrics – If there is any area where SEO’rs are absolutely filled with fear and trepidation, it is when they must wade into the subject of testing and measurement of results. This inability to handle metrics in a professional way is one reason why many doing SEO are ultimately successful — as testing and measurement … Continue readingYou Can’t Manage Unless You Can Measure: Types of Metrics for Your Content Marketing Campaign
OK, so you have looked over this thing called “Content Marketing” and understand in general what it is about and why it is so crucial to your business future. You have your basic documentation processes in place and have finished your content audit. What’s next? Retreat – To Move Forward At this point, … Continue readingLaying A Strong Foundation For Your Content Management Strategy
OK folks, today is the third in a series of Articlez.com Blog articles on the hugely important topic of Content Marketing. In our first article, we discussed what Content Marketing is and why it is important to business success today. In the last article, we explained why doing initial research in the proper way and … Continue readingContent Marketing – (Pt. 3) – Seeing What You Already Have: Doing a Content Audit The RIGHT Way
One of the dirty little secrets of most Content Marketing efforts today is that they are largely unsuccessful. Tremendous amounts of time, effort and money are spent, all resulting in little or no significant results. A post-mortem on most of them will reveal that, in reality, there was no real strategy behind these efforts in … Continue readingContent Marketing Success or Failure: It’s All Due to Documentation and Research
Hello Friends… With this first Articlez.com blog post, we are starting a new series of articles on the subject of Content Marketing. One reason why this topic is all the rage in SEO circles right now (and it is) is that more and more companies are positioning them as full-service agencies, offering web design, … Continue readingWhat Is Content Marketing – And Why Should You Care?