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How to Dramatically Increase Engagement on Content Marketing Channels

In our continuing series on Content Marketing, we are now at the point where we are going to consider which CM channels to use. As you well know, there is a huge variety of different channels (ways, mediums, formats) available for sharing various types of content. The big question is: Which is the “best” channel … Continue readingHow to Dramatically Increase Engagement on Content Marketing Channels

You Can’t Manage Unless You Can Measure: Types of Metrics for Your Content Marketing Campaign

Metrics – If there is any area where SEO’rs are absolutely filled with fear and trepidation, it is when they must wade into the subject of testing and measurement of results. This inability to handle metrics in a professional way is one reason why many doing SEO are ultimately successful — as testing and measurement … Continue readingYou Can’t Manage Unless You Can Measure: Types of Metrics for Your Content Marketing Campaign

Content Marketing – (Pt. 3) – Seeing What You Already Have: Doing a Content Audit The RIGHT Way

OK folks, today is the third in a series of Articlez.com Blog articles on the hugely important topic of Content Marketing. In our first article, we discussed what Content Marketing is and why it is important to business success today. In the last article, we explained why doing initial research in the proper way and … Continue readingContent Marketing – (Pt. 3) – Seeing What You Already Have: Doing a Content Audit The RIGHT Way

Content Marketing Success or Failure: It’s All Due to Documentation and Research

One of the dirty little secrets of most Content Marketing efforts today is that they are largely unsuccessful. Tremendous amounts of time, effort and money are spent, all resulting in little or no significant results. A post-mortem on most of them will reveal that, in reality, there was no real strategy behind these efforts in … Continue readingContent Marketing Success or Failure: It’s All Due to Documentation and Research