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Articlez.com Blog: Publishing The Best Press Release Possible

Publishing The Best Press Release Possible

 

Posted by Gina S., Operations Manager, Articlez.com

 

Press Releases: A Powerful Tool For Content Marketing

Press Releases: A Powerful Tool For Content Marketing

In the past, press releases were written in hopes of a larger newspaper picking it up and providing extra exposure for a company. These days, that’s still the primary desire, but online press releases compete with a number of outlets for exposure. Today, there are a number of ways to publish a PR.

 

PUBLISH IT ON YOUR OWN SITE

 

This is a kind of hit and miss way to do things, but if you have a controversial topic the wire services won’t pick up such as cannabis, weight loss supplements or gambling, publishing your own PR could be a good idea.

 

PRESS RELEASE DIRECTORIES

 

As a comprehensive online directory, directories house all kinds of press releases, a database for journalists to search for information regarding topics they’re writing on. Your press release could be accessed here…if the topic is in demand.

 

JOURNALISTS IN PARTICULAR NICHE

 

When you’ve been in the business a while, you get to know the writers who cover your industry. By distributing your press release to these professionals, you have a good chance of having your information picked up.

 

Whatever way you decide to go when it comes to publishing your PR, one thing is for certain. If it’s not well written, it will never see the light of day. With focused, targeted copy, you can capture the attention of readers, providing them to-the-point information about your product or service.

 

Below are some tips to keep in mind when writing your PR or when giving instructions on having the PR written for you.

 

Have A Decided Angle. Anything can be the topic of a PR from a spring sale to the hiring of a new general manager, but if you’re hiring a company such as Articlez to write it, provide them with the news in the instructions.

 

Make Your Keywords Natural and Grammatically Correct. Remember, a writer can only use the keywords as you provide them, so if your keyword is plumber in Wichita, don’t give it to the writer as PLUMBER in wichita, as that’s exactly as they will have to use it, and it makes your company look bad in the process.

 

If Writing Your Own PR, Do Not Use the Words “You” or “Your”.  While they can be used within a quote, you aren’t writing directly to the reader as you would in sales copy, but issuing a news story, instead.

 

Put in a Boiler Plate At The End of The PR…an “about us” section if you will, but written in 3rd Person.

 

Use Short, Easy to Read Paragraphs, as online reading is much different than newspaper or magazine reading. It’s difficult on the eyes and short paragraphs make reading easier.

 

Bullets Cannot Be Used in a PR. This is not a typical article like you might post on your blog or on a website. Instead, it’s a news articles and bullets are not acceptable.

 

Provide the Responsible Party’s Information, one who could be contacted in the future if the article is picked up by other news sources.

 

Don’t Overdo It.Press releases should not be released more than once a month for optimal exposure.

 

Ultimately, PR writing is a learned art form, and if you’re not familiar with the nuances, you could be costing your company the exposure it desires by trying to wing it by yourself. By providing all the information to us, we can write a professional, easy to read Press Release about your business or services. Try us out today.

 

How You Can Improve The Outcome of Your Articles

Articlez.com Blog Reviewer: Kim D.

Time for another Articlez.com staff reviewer interview, this time with “Kim D.” …

 

Articlez.com Blog - Reviewer Kim D

Kim D. and Daughter – Fun and More Fun At Eastertime!

Kim, our folks like to find out more about our editors/reviewers and the work they do.

 

Tell us – Where were you born and where in the U.S. do you currently live?

 

I was born in Tampa, FL, lived in Tallahassee, FL for a while and now I live in Orlando, FL, about an hour away from the beach.

 

Kim, how did you come to work for us in the first place?

 

I was looking for a way to earn a little bit of extra money and found out about the company through work-at-home forums. I decided to give it a try since I’ve always loved writing and enjoyed it quite a bit.

 

How long have you been reviewing/editing for us?

 

I think almost 4 years, with a bit of a break in the middle when I had my daughter.

 

Describe, if you will, your duties specifically as a content reviewer/editor? What is involved?

 

Most of it is checking to make sure guidelines (number of keywords, the number of words in the article, etc.) are right, checking grammar, and making sure the articles are the best they can be before going to the client.

 

I try to make sure they’re perfect without changing too much as I love the way different people come across when they’re writing. I do read through every article completely, so I can spot anything that does need to be fixed and then when it’s good, I go ahead and approve it.

 

What part of this job “turns you on” — that gets you excited and passionate?

 

I love editing in itself, checking the grammar, and reading a lot of what the other writers are writing about. I’ve actually learned quite a bit about a variety of topics through editing, which I love. I’ve always loved editing and helping others improve their writing.

 

Most of our reviewers/editors started with us as one of our writers (and many continue to write as well as edit/review content).How would you say being able to work as one of our writers has helped you to gain experience and deepen your skills as a writer?

 

One of the biggest things I’ve learned is how to think about creative ways to write about the keywords. It definitely pushes me to be more creative, even though it all needs to be factual, since I need to come up with unique ideas for each article on a certain topic. Just writing the articles is more practice as well, which helps me do better over time.

 

In the old days, writing online content was much easier. Just about any old thing would work — but in today’s world, the bar is set much higher for writers. What do you see are the challenges facing content producers today?

 

As with the above – creativity. When there needs to be 10 articles on air conditioners, you can’t just write the same thing 10 times. You’ve got to think of unique and interesting content, which isn’t always easy to do. The articles also have to be very well written and interesting to get people to actually read them. It’s hard to really capture a reader’s interest, especially with people wanting to hurry and get to the next thing they’re doing.

 

Kim, what advice would you give someone who was thinking of writing online content? Where should they start? How should they begin? What are they going to need to bring to the table, so-to-speak?

 

Start by writing. Write as much as possible, even things no one might ever see, just for practice.

 

Read everything out loud before turning anything in, since it might sound funny when you say it out loud even though it looks good on paper.

 

When you’re writing the first few articles for us or anyone else, be sure to walk away from the work for a while and read it again later. When you do, you’ll see what doesn’t make sense or find errors to be fixed and it will help create a much better article. And always make sure the article is the best it can be before turning it in.

 

Do you do any other work as a freelancer — do you have your own website or personal blog where you share your writing and connect with the public?

 

I’m working on creating a blog, but don’t really have anything up and going yet. Just brainstorming ideas and learning more before I get started.

 

Thanks Kim for sharing with us. To take advantage of our expert writing services (always U.S. based) login here: Articlez.com.

 

Articlez.com Blog – Writer Spotlight: Amy F.

Articlez.com Blog: Writer Spotlight – Jen S.

Articlez.com Blog: Writer Jen S.

Jen S. Pro Writer At Your Service!

Here’s another look at one of our Articlez.com writers, another long-timer: Jen S. She has some very interesting things to say, not only about herself, but also her work for us. We hope you enjoy this peek behind the scenes…

 

Jen, tell us a bit about yourself. Where were you born and where in the US do you currently live?

 

I was born in Texas and moved east at a young age. We landed in Virginia when I was five and I have yet to leave. Today, I reside in Fredericksburg, VA, 30 minutes south of my childhood home.

 

How long have you been writing for us — and how did you find out about us in the first place?

 

I’ve been writing for Articlez.com since 2009. Gina and I worked together for another company and she shared this company information with me upon learning about it. We started working with the company within a day of each other and we are still here today.

 

What types of articles and other content do you like writing about — do you have any favorite topics or subjects?

 

I love writing about getting out of debt, any topic related to psychology and legal articles, but I have written about every topic under the sun. I love taking a variety of work, as I always learn something new.

 

Describe just a bit your writing process. How do you prepare for writing and actually execute on a customer order, step-by-step. What’s the process you follow?

 

I begin by researching the keyword, reading over the websites I find and getting an idea of where I want to go with the article. I also look up the client’s website so I can get a feel for what they are looking for.

 

The next step is to write an introduction, as this helps to keep me focused. With some topics. I start writing and find I have gone over the article’s word count significantly! Doing the intro ensures I focus on specific aspects of the topic. I then fill in the content and tie it all together at the end.

 

How would you say being able to work as one of our writers has helped you to gain experience and deepen your skills as a writer?

 

I’ve been challenged to take on new types of projects and new topics I would normally never write about. This has expanded my horizons.

 

Nothing is more surprising than writing about a topic that is in opposition to everything I believe only to have the client compliment my work and ask me to take on future projects. Certain topics make me reevaluate what I believe and take another look and I think that helps me to avoid bias in my writing.

 

What’s your favorite way of overcoming writer’s block?

 

I will enter the keyword in the search engine and see what it suggests as related topics. If I find a site with helpful information that can be used for a future article, I also bookmark it and go back to it when I get stuck on a topic. I know have a number of these sites saved to refer to later on.

 

As you know Jen, home can be filled with distractions. How do you minimize those and achieve an efficient and effective operation for work?

 

My work is often done when the kids are occupied with other tasks or after they have gone to bed. I’ve also learned how to work in a noisy environment and shut distractions out. I guess that comes from having six siblings and having to learn that skill at an early age to get my homework done!

 

Do you do any other work as a freelancer — do you have your own website or personal blog where you share your writing and connect with the public?

 

I do not at this time.

 

Articlez.com Blog: Content Marketing – (Pt. 3) – Seeing What You Already Have: Doing a Content Audit The RIGHT Way

Content Marketing – (Pt. 3) – Seeing What You Already Have: Doing a Content Audit The RIGHT Way

Content Marketing - Content Audits

Your CM Campaign Begins With An Audit!

OK folks, today is the third in a series of Articlez.com Blog articles on the hugely important topic of Content Marketing. In our first article, we discussed what Content Marketing is and why it is important to business success today. In the last article, we explained why doing initial research in the proper way and documenting everything is critical to any Content Marketing Campaign. If you have not already seen them, you should read those two articles carefully to give you the necessary context and background for today’s article.

 

With all of that under our belts, and our documentation processes now in place, where do we go from here? What’s the next step? That’s easy – begin with a good look at your present situation, content-wise.

A Content Audit? What’s That All About?

A content audit allows you to document, and then, through analysis, come to an accurate understanding of what content you already have on the web, working (we hope!) for you.

 

You will be looking for…
Areas where you have succeeded
Areas where you still need to improve.

 

Again, keeping documentation on this is critical, not only to snapshot where you presently stand, but also for many purposes going forward, to guide your thinking and also to accurately measure your progress.

A Typical Content Audit Spreadsheet

For myself, I like to begin by first setting up some separate worksheet tabs to facilitate organization as your spreadsheet grows in size and detail:
• For various content channels where content currently exists, as well as those you are thinking about using in the future
• Tab(s) for your critical keyword research data
• Tab(s) for your overall high-level planning and overall strategy
• Critical dates/milestones + timeline for rollout
Competitor analysis data (separate tabs for each tracked competitor)

 

After that, for each of your targeted content channel tabs you will list, in rows going down the page, the URL’s showing the location of all content posted on that channel, using the following list as your column headings:

 

URL – Title – Topic/Sub-Topic Category – Date Placed – KW(s) Targeted (If Any) – Who Wrote It – Metrics/Social Signals Data

 

A couple of quick comments about this spreadsheet.

1. First, at this point, some tabs may not have any information yet, as you have not reached that stage of planning, but set it up anyway so you will have a place to put that info in the future, as well as remind you that those things still need to be worked on.

2. Secondly, I do realize that all this is not necessary (in the traditional approach) for a content audit spreadsheet. But I have found it easier to work with just one spreadsheet for both your audits as well as other ongoing work. You can separate the two if you prefer, but I find this approach more efficient.

3. Finally, if others need access, make sure to make it shareable to your key staff/resource people.

Why All This Information? And How Do I Find Already Posted Content?

Setting up a spreadsheet this way will allow you to do an audit of existing content and keep that data along with new data you will compile as your Content Marketing campaign rolls out in various phases, and having one place to post it helps you to avoid the problem of data fragmentation.

 

Now, if you have been posting content all over the place for some time now, and have not properly documented it as you placed it, finding it all can be problematic — So to discover ALL the content you have out there, assuming that it has links back to your target site pages, you can use a tool like Ahrefs to find all backlinks to your site. From that list you can pull out the specific URL’s that specifically point to content you have placed and post the URL’s to your various CM channel Tabs, and then add the other information as best you can.

Competitor Analysis?

What your competition has done/is doing in the way of content marketing is something that you must know, in order to make strategic marketing decisions for your own campaigns. So you must incorporate that as a part of your content audit, perhaps once you have audited your own existing content.

 

Get all the metrics you can on your competitors Content –
1. What topics are they discussing?
2. What keywords are they targeting (use an SEO page analysis tool for this if you like)?
3. What content channels are working best for them – Where they are doing the most posting, getting the most views, shares, re-tweets, comments, etc.
4. What TYPES of content seem to be most effective for them (again, using above considerations)?
5. If the content is text, how long are their posts, articles, etc.
6. You can also use backlink tools like Ahrefs to discover your competitor’s content placements, off-site, that is engaging their target readership.
7. You can use a site crawl tool (like Screaming Frog and others) to crawl your competition sites and look for content-heavy pages within their site that have been effective with their site visitors. You should do that with your own site, as well.

I Have The Data In There, Now What?

Once you have all of this under your belt (whew!), take a break for 24-48 hours and clear your head of all the minutiae.

 

As you review it later on, realize that you will find out that some the content you have audited will turn out to be genuine crap and is never going to work and needs to be taken down.

 

Other content you have audited will be on-target and getting a good response — You should focus on creating more of that type.

 

Some of your audited content will look marginal – having potential but perhaps needing better writing, more practical, useful info, or brought up-to-date, or placed on a better performing channel.

 

Finally, your audits of competitors CM efforts will perhaps signal areas you could focus on: subject-matter themes, keywords targeted, effective channels, etc.

 

All of this, of course, feeds directly into your strategic planning. With better data, and really seeing what you have out there and how it is doing — as well as competitor data — you will be positioned to make better strategic marketing decisions.

Repurposing Previously-Developed Content?

Any of your content that is not yet online in text format, but which may have been previously developed, is a great source for future online Content Marketing — In general, any content that is not online or indexed by the search engines that you may have used in the past can be on your list and should be noted in your spreadsheet —
• Direct Mail Letters
• Flyers
• Brochures
• PDF’s (not posted online)
• Old Emails
• Autoresponder Series
• Newsletters – Print or Email-Based (as long as content not posted on sites)
• Seminar/Webinar “Handouts”
• Slideshows
• “Guides” or “Manuals”
• Customer data (aggregated) that you have compiled or could compile and analyze
• Q/A From Your FAQ Pages (Make it 100% reworded if already posted online)
• Insights and Replies/Directions Given In Support Tickets (Make sure still relevant and contains no sensitive customer info)

 

In short, when doing a content audit, you want to spend significant time identifying and analyzing ALL content that you have used, and/or have available to use, both online and offline.

 

Next time (first week of May, 2017) we will continue our look at Content Marketing, considering in even more depth what strategic thinking needs to make up the foundation of your CM campaign. In the meantime, get started on that content audit! And if we can help, we’re just a quick contact away from you…

Articlez.com Blog: How You Can Improve The Outcome of Your Articles (Part 2)

In her second installment, Gina S., Operations Manager at Articlez.com, gives us some additional tips for customers when working with our content producers. Read — and enjoy!

In our continuing look at how you, the client, can improve the quality of articles, we have several more suggestions to help you out.

EXAMPLE Articles

Send us the URL of an article similar in topic or tone to give our writers an idea of what you’re looking for. This is tremendously helpful for the writer who may not have heard of your topic or who needs to write from a different point of view than they might normally.

GRAMMATICALLY Correct Keywords

While the tools you’re using may say “plumber San Diego” is a hot keyword phrase with thousands of searches, when you order your articles, add a verb to the phrase.  Remember, Google and the other search engines are looking for quality articles and grammatical errors don’t convey quality.  The same holds true for capitalization: capitalize the city names and states. The writer cannot change the keyword for you to correct it.  If you’re misspelling the keyword on purpose, let the writer know this in the instructions. Our ordering system requires the writer to use keywords exactly as given, no exceptions.

ORDER The Correct Size/Type of Article

The bottom line is, if you want a concise, basic article, the regular article will probably work for you. However, if you’re looking for something more in-depth, the answer is not to necessarily order a larger article, but to think, instead, of purchasing an Elite article. These run from 350 words and upwards, and provide a more detailed article requiring more research. The other advantage with Elite articles is the fact you can submit the article back for revisions and discuss with the writer what you’d like changed. This is a big advantage when you need to order technical or very specific types of articles.

REJECT The Article If It’s Totally Off-Base

All articles can be rejected back to the writer if it falls short of your expectations. But, before you do, look at the instructions you provided and think: did the writer fulfill your instructions? Maybe the instructions need to be written more clearly, more concisely or with more detail.

EFFECTIVE Instructions

INSTRUCTIONS are important, but the last thing you want to do is scare off a writer with too many instructions. When the instructions are longer than the article, you’re bound to be disappointed with the results and the time it takes for the final product to be delivered to you. Our writers are very talented; give them enough detail to communicate exactly what you need, but don’t over do it!

WRITER Point-Of-View

WHAT POSITION do you want the writer to take? If you want a certain angle, be it pro-abortion or anti-gun control, whatever the position, state this in the directions.

By knowing what you want ahead of time, you’ll be able to convey it to your writer and receive the article you imagined all along.

[You can read the first installment of this article series here.]

Articlez.com Blog: Steve B. (Reviewer)

Articlez.com Blog: Steve B. Reviewer

Steve B. – Reviewer and Soon-to-Be-Published Novelist

This week, we are featuring an interview with another of our content quality reviewers. These are the folks who check every completed assignment (not just samples!) to make sure they are up to standard before they leave the shop. Today we talked with Steve B.

 

Steve, our folks like to find out more about our editors/reviewers and the work they do. Tell us – Where were you born and where in the U.S. do you currently live?

 

I was born in St. Paul, MN, but have lived in Silver City, NM for about 15 years. While there were things I truly loved about Minnesota, I couldn’t handle the harsh winters anymore. Now I complain if there’s a dusting of snow…

 

HAH!  BTW Steve, how long have you been reviewing/editing for us?

 

While I’ve been writing longer, I’ve been a reviewer with Articlez.com for about three years.

 

Describe, if you will, your duties specifically as a content reviewer/editor? What is involved?

 

No one is perfect – me included! That’s why having someone review articles is so important. Even relatively minor errors look bad, so having someone else look over any writing always helps everyone.

 

What part of this job “turns you on” — that gets you excited and passionate?

 

I’m a curious person. That means I always like seeing material on a topic I’m not familiar with. It’s interesting to learn new things, and reviewing articles is one way to pick up a lot of new information.

 

Most of our reviewers/editors started with us as one of our writers (and many continue to write as well as edit/review content).How would you say being able to work as one of our writers has helped you to gain experience and deepen your skills as a writer?

 

Even though I have a background as a language arts teacher, I don’t consider myself to be a grammarian. Yes, I know more of the usage rules than most people, but the English language is complex, so I’m always seeing new things. That’s made it possible for me to look at my own writing a little differently. My own style has evolved as I’ve been exposed to more articles from other writers.

 

Do you do any other work as a freelancer — do you have your own website or personal blog where you share your writing and connect with the public?

 

While I have a blog, I don’t keep it up the way I should. However, I’ve completed one novel, which is currently in editing, and nearly completed a second one.

 

Thanks, Steve, for these interesting insights. We’ll publish more in coming weeks, so stay tuned!

 

Another Reviewer Bio (Jerrico U.)

Articlez.com Blog – Writer Spotlight: Amy F.

Articlez.com Blog: Writer Spotlight - Amy F.

Amy – Professional and Always Working!

This week, another of our Articlez.com writers are being featured – and in the limelight today is Amy F., one of our most faithful writers. We hope you enjoy the interview…
Amy, tell us a bit about yourself. Where were you born and where in the US do you currently live?

I’m Amy. I was born and raised in Toccoa, Georgia, but I’ve been living in Greenville, South Carolina for about four years now.

How long have you been writing for us — and how did you find out about us in the first place?

Just after I moved to Greenville, a relative who was working for Articlez.com told me about the company. It sounded like a good fit; in all honesty, it was a dream come true for me. I’ve been writing ever since!

What types of articles and other content do you like writing about — do you have any favorite topics or subjects?

Although I enjoy learning and writing about pretty much all topics, I’m drawn to the ones pertaining to psychology, the medical field, and science in some way. A few of the pieces I’ve had the opportunity to do actually teetered on the edge of the science fiction realm. As a dedicated sci-fi fan, those have been my favorites!

Describe just a bit of your writing process. How do you prepare for writing and actually execute on a customer order, step-by-step? What’s the process you follow?

After accepting a project, I spend some time acquainting myself with the company and industry it focuses on. As extra questions pop up in my mind, I let them guide my research. Once I finish researching and give all the information I gathered time to sink in and come together, I jump right into the writing process.

And how do you structure your work?

Most of the time, I write the introduction after the body and conclusion because it’s hard to tell exactly which direction the project is going to take until it develops a life of its own. Once the rough draft is complete, I force myself to walk away for a little while before proofreading and editing; otherwise, I’d end up reading what I meant to say rather than what I actually wrote. After a final review of the client’s notes and my work to be sure I didn’t leave out any vital details, it’s time to submit!

How would you say being able to work as one of our writers has helped you to gain experience and deepen your skills as a writer?

When I first started writing content, I forced myself to stay inside a self-imposed box strictly limited by the keywords for each project. Looking back, I’m sure my first several projects weren’t very interesting to read.

I think most new writers feel that constraint, don’t you?

Well, eventually, I realized more creative freedom was available than I was allowing myself.

I’ve become a lot less afraid to branch out and insert a little personality into each piece since then, and I believe it has made a world of difference in my finished product! In the beginning, I was intimidated by subjects I didn’t know much about, too. Pushing myself to venture outside my comfort zone has definitely broadened my horizons and helped sharpen my research and writing skills.

What do you do when you get stuck for writing ideas/angles?

Writer’s block does become an issue from time to time. When I find myself staring blankly at the computer screen, a nice walk around the neighborhood usually helps. Sometimes, inspiration comes from the smallest details and most unexpected places!

Many content producers today are working from their own homes — and that can be a challenge. What do you do to minimize distractions and achieve a professional environment, even while working out of your home?

I do work from home where distractions surround me all the time. As a mom of three, I’ve pretty much mastered the art of blocking out the rest of the world if need be. I have a dedicated workspace with the TV out of my immediate line of sight. Social media is off limits while I’m working unless it’s relevant to the project at hand.

It sounds like you have a very structured approach to working!

My workday begins at a specific time just like it would if I worked outside the home. Holding myself to certain rules and setting milestones throughout the day helps me stay on track.
Articlez.com Writer Spotlight – John S.

Content Marketing Success or Failure: It’s All Due to Documentation and Research

Content Marketing

Documentation is The Key

One of the dirty little secrets of most Content Marketing efforts today is that they are largely

unsuccessful. Tremendous amounts of time, effort and money are spent, all resulting in little or no significant results.

A post-mortem on most of them will reveal that, in reality, there was no real strategy behind these efforts in the first place. And one of the things that becomes a real obstacle to effective strategizing is a lack of accurate documentation.

Simply put, marketing goes astray when you don’t work from a plan, from day one, and document everything — which is what we want to cover in this second series on Content Marketing. (You can find the first one in the series here.)

Content Marketing: Document, Document, Document!

So what needs to be documented? Yes, your overall strategy, as it evolves. Your Content Marketing game plan WILL evolve over time, so you have to have someplace where you can document what was originally planned out (and why) as well as noting changes, as they are made, along the way.

Communication Channels: Your documentation efforts should involve consideration of the various “channels” or ways of communicating — Facebook, Twitter, press releases, blog writing, videos, etc. Each should be noted as a separate entity, as different channels require different approaches.

KW Research: Of course, any content posted should be targeted so that it can be ranked for specific user searches, in order to get found. All of your KW research should be included as a part of your ongoing documentation.

Content Types Needed: What specific content pieces will be needed? In what format — A PDF case study, a podcast in mp3 format, an infographic — Be sure to think about, and note, the style(s) that will be needed, length, tone of voice and other requirements.

Editorial Calendar: Pushing out a lot of content to various channels can drive you crazy unless you get organized. An “editorial calendar” is exactly that, a calendar where you establish specific dates as deadlines for getting your content produced, reviewed and approved, and finally published. And as other people are going to need to see it, the calendar should be sharable, editable or at least viewable by others on your team.

Collaboration Tools: Speaking of collaboration, you are going to need to decide what types of collaboration tools (Slack, Skype, G Docs, etc.) you are going to need. Make sure that you get that set up ahead of time, and that team members have access to them, and with the proper level of access.

Timelines: As you flesh out your editorial calendar, pay special attention to critical milestones for different phases of your campaign. For example, if you are trying to hit influencers for winter holiday-related promotions, this needs to be in place well beforehand, perhaps the early Fall or even late Summer.

Just Who Is Responsible For All Of This?

Establishing responsibility is a key to successful marketing, including Content Marketing. Don’t wait until things are underway to make decisions about who is going to be responsible for what —

EVERY piece of content you put out there (regardless of channel) must be approved — and ONE person should be given this most-important-of-all-tasks, or else you risk putting out an inconsistent message. Something that might pass muster for one person might be rejected by another, so choose this key team member carefully. They should be fully versed in your company culture and be passionate about communicating your brand message in a consistent way, over all channels.

Your “Approver” should be approving…

  • WHO will prepare content
  • WHAT keywords will be targeted
  • HOW special content will be produced (such as videos, research studies, seminars, webinars)

Time For A Reality Check?

During this “pre-roll-out” phase, there are some things you need to seriously think about — or else you will fail —

Don’t Overdo It — Don’t attempt to eat the whole apple at once. Better to do a few things and nail it than attempt to launch a rocket to the moon and fail. Limit your focus to what you can realistically handle, get that right, then and then move on to another phase.

Money Talks — Really, do you have the time, personnel and financial resources to launch a Content Marketing campaign? One invariable rule of Content Marketing campaigns is that they usually end up taking more of your time and money than you might have estimated in the beginning. Make sure that you (and your staff) can handle the load. If you are unsure, scale back — you can always add to your efforts later, as long as what you have done so far has been solid.

Realistic Timeframes — It is not uncommon for some CM campaigns to typically run for 6 months to a year. Are you ready for the long haul, or are you looking for a quick fix? Quick fixes usually don’t “fix” the problem at all.

Mistakes — Everyone makes them, I have and you will too. But if you are documenting everything then you can document your mistakes — what happened, and more importantly, why — so that in the future you won’t make them again. And believe me, you can’t run just one CM campaign and retire on the earnings. Your documentation on the current campaign will help you to prepare for the next one.

Let’s Look At The Larger Picture

Here’s a look at how everything fits together at this point.Content Marketing - Key Drivers of Success

There are three key drivers of success for your CM campaign at this stage of the game:

 

Your historical data/metrics – How you are doing now (We’ll talk about doing a content audit later.)

The data/metrics of your competitors – How are they doing?

What your audience is telling you that they expect/need/want/are looking for. 

What needs to happen is that you need to use all of the above to develop a set of your most critical metrics for success of your CM campaign.

Once you know that, you are going to produce different types of content and monitor their performance against those metrics.

Are you moving the needle? You will adjust, in real time, your strategies going forward, to move the needle further and more effectively.

“Sheesh, it sure looks like I’ll need a lot of data!”

Yep, you got that right — And it’s SO important that it will be the subject of the next few articles, so stay tuned as we really dig deep into this.

So stay tuned for future installments …We hope you like them and find them useful!….

These articles first appeared on LinkedIN Pulse, and have been modified with permission by the original author.

Articlez.com Blog: How You Can Improve The Outcome of Your Articles

by Gina S.

This week’s Articlez.com blog post is courtesy of Gina S., our ever-faithful Operations Manager at Articlez.com. She manages our writing team and also handles all day-to-day operations issues and customer interactions. In this blog post, she details some things that our great Articlez.com customers can ensure a great outcome for their article and other types of content orders. Read on for some great tips!

Articlez.com Writers and Staff - Hard at Work For YOU!

Articlez.com Writers and Staff – Hard at Work For YOU!

Now, most clients believe when they turn over a project to us, it’s completely out of their hands as to how the content turns out.  They feel it’s the roll of the dice as to which writer may get it and how it comes out.  Well, I’m here to put that myth to rest, as there are many things you, as a client, can do to improve your writing results. You see, all of our writers are extremely talented and will deliver you top-notch results….when they know what you want.  Following are some tips to help improve your results from us.

PROOFREAD Your Order

Just as we tell our writers to proofread their articles before submitting them, so should you proofread your order. All too often, our writers receive orders with misspelled keywords. They have no choice but to duplicate that misspelling, as they think it’s what you’re looking for. And in their defense and yours, many clients DELIBERATELY misspell words in order to target those using search engines and the wrong spelling.  But for many of you, you get your orders back and think, “What idiots!  They call themselves writers, and they can’t even spell plumber..”  But if they went back and looked at the order, they’d see it was they who spelled it plubmer.

DEAD END Links

When you provide research links for the writers (and for those of you who do, we thank you.) often times, it leads to a 404 page…nowhere.  Please check your links and verify they’re working before you submit your order.  Also…placing www.google.com  is not a very smart idea.  I promise you, our writers know to google the topic. Instead, point them to a similar article you liked or one that provides history on the topic.  Providing your URL as the research URL is also not very helpful, as that’s the first place any writer is going to go.

NAME Your Projects

While most clients put a name on the projects, it may be something like CLICK HERE or THE THOMPSON Project.   When the orders are put in the queue for writers to select, they see nothing but the title and keywords.  If neither of these are very descriptive, the writer may pass it right on by,  as they don’t want to accept a blind project they know nothing about ahead of time. Yes, someone will pick it up eventually, but that causes a delay in your getting the project. Instead, for the title of the project, you might put, “Oil and Energy Research”  or some other general description.

EXPECTATIONS

Keep in mind, the 350-word article is the basic project. Expect the writer to do less than 10 minutes worth of research on it. If you require something more in-depth,  you may want to choose the Premium Projects.  350 words are not very much….so when you have 1000-word expectations, but you only paid for a 350-word article, you’re bound to think it’s too general, not deep enough. Keep your expectations in check.  After all, this article itself is already over 500 words…What we call a medium article.  And, truly, I’ve only scratched the surface.  

But, I’ll cover more tips and suggestions in upcoming blogs.  If we can ever answer any questions before you place an order, do not hesitate to submit a ticket.

Articlez.com Reviewer: Jerrico U

 

Jerrico U. – Back In The Day

My Name is Jerrico  U., I was born in Brunswick, Maine. My father was stationed at the Marine base there. I left when I was 4 months old and the family trekked to Texas (Houston) where we lived till I was 4 years old, we then moved to Sacramento California where I grew up from about 5-6 years old until 7 years ago when I relocated to Bend, Oregon (My family followed the next year moving to Redmond 15 minutes away). Now I live in the Majestic Beauty that is Redmond Oregon where I’ve lived and worked for this company 7 of the 9 years I’ve been with them.

 

Many folks are not familiar with what a content “reviewer” is. What exactly is it that you do?

 

As a content reviewer, I make sure that the article is formatted correctly (the first- 3-4 paragraphs for a small article) and so on. I make sure the first paragraph is about the other 3, an overview of what’s to come, not bland or useless common sense information.

 

I then run all work through Grammarly to check for obvious errors, spelling, punctuation, extra or missing words, that kind of thing. Once that’s complete I’ll read the article and make sure sentence structure is correct, fix anything that Grammarly didn’t catch (like context), then I’ll fix small issues or easily overlooked issues- UNLESS they keep happening then I reject the work letting the writer know what issues exist.

 

Overall, what are your impressions of our writers at Articlez.com?

 

In my experience with this company, most of the writers are doing amazing work, some never have a single rejection.

 

What is your process for reviewing content — you are known as amazingly efficient — what’s your secret?

 

Articlez.com Blog - Staff - Jerrico U

Articlez.com Blog – Staff – Jerrico U

I use a systematic approach to reviewing work. I load up often 100 tabs across 3 browsers (I even have an automation macro tool to load all 100 at the same time) and I’ll check the titles across all of them, then go back and run Grammarly on all of them, then check each one and pass or fail (following the rest of the process I mentioned, checking the first paragraph after format etc.

 

Jerrico, what motivates you to keep doing this job? What helps you to stay motivated?

 

What turns me on about this Job? EVERYTHING. I love what I do, and reviewing is just one part of it. I get to work at my own pace and do things my way, how many jobs give you that kind of freedom to thrive? I don’t have a mean boss, in fact, the ownership/management are patient, and if they trust you to do the job they will just let you do it. As much as I like talking to the bosses, at work I like to just be left to my own accord and I find brilliant ways to do my job thanks to technologies available, freedom to do it my way, and they don’t hesitate to tell you when you do something right, above and beyond, and when you do something wrong, they are patient to see you fix it.

 

Articlez.com Blog - Staff - Jerrico U

Yes, you can earn as an online content producer!

To me this job, a job I’ve held with them for over 9 years, nearly a decade- seems magical and it’s exactly what I have a passion for so I don’t feel like I work a day in my life; that motivates me to go above and beyond the call of duty and I always do that. As a writer for this same company I made a lot of money, I was so excited to see you CAN make THOUSANDS of dollars a month working online exclusively- in fact below is my first paycheck from the company (well, first full month) I call this picture “The MayFlower” because it was a check for May’s work, but it also brought me to another new realm of being, it created a career, one I can feel proud of.

 

This is roughly 2,187.00- a direct cashing of my paycheck.

Over $2,000 In Earnings In One Month As An Articlez.com Writer

Over $2,000 In Earnings In One Month As An Articlez.com Writer

It was then that “Magical” came into the picture, and motivated me to repeat this for several months before moving into the position I hold now. So I’ve been the writers are, I’ve thrived where they are- (and I’ve failed there too, writers do get burned out if you don’t use a system that includes breaks!). This is real money from THIS company and 100% from writing ONE month of work. We have writers here who do this better than I did, in fact, they’ve made 2k a month for YEARS simply writing articles, blurbs, press releases, and so forth.

I saw how it can be done and created a system. It was this job that pulled me out of poverty, gave me a chance to spread my skillset wings, love my job, with next to no pressure (that I don’t put on myself lol)  and it continues to challenge me in ways that just make me a better person, writer, reviewer, and much more. This team of managers, reviewers, and the owner all care about the writers in their employ and I’ve witnessed many a writer thanking us for the opportunity. You can make 10.00 a month or 2,000, the work is there, and the customer already paid for it! It’s just a matter of motivation, building a system, and being methodical about it. Learning that during my writing days, made my current job phenomenally manageable and tolerable.

 

Do you have any advice for our newer writers?

 

In My Younger Days!

In My Younger Days!

If you’re skipping writing assignments because it appears dry, hard, boring- you’re doing yourself a disservice- the writers making 1k+ a month HAVE TO take those projects and after taking a few don’t find them hard at all really- so push yourself because it’s worth the paycheck, trust me! I started at the bottom when the company only wrote 100-word blurbs (extinct now), and I worked my way up through the many company evolutions and now hold a position that fulfills me, makes me feel good, and the respect you get here is incredible- game changing. Oh and one more thing, my job is and always feels “dynamic”- it’s the one thing that truly turns me on about this job- I always do new things. Sure reviewing and other tasks are the digital equivalent of flipping burgers (same thing over and over but a bit more involved) but the position I hold is due to my skill sets range- always build your skills. I love what I do because I love the people I work for, the writers that bring in my load of work (reviews), and I feel like I get to help people figure things out on the daily. You just can’t buy that in stores.

 

What about your background away from Articlez.com?

 

Hard At Work & Being Creative - Both On- and Offline

Hard At Work & Being Creative – Both On- and Offline

I used to do a lot of blogging, writing on Hubpages, Squidoo, Wizzley, and I made some money- but now I spend a lot of time doing the work they assign me, and my focus is here. I love that I get to be a part of something big like this, I get to see how it works, how people once saw me as a writer and being able to reciprocate that love back to the writers is very satisfying. The writers themselves over the years have helped me to evolve as a person (become much more patient, and compassionate in my responses). Overall I feel the writers help me as much as I help them, and I appreciate the work they do to help the company thrive. If we work together we can all benefit. That’s the motto.

 

Here is some of my work online where I earned money from, before coming to this company: (There is also a bio if you’re interested):

 

  • Wizzley (about 200 articles) https://wizzley.com/authors/Jerrico_Usher/ (this was actually moved from Hubpages where I earned a residual income over 6 years.
  • Bio on Wizzley https://wizzley.com/jerrico-kensington-usher-writer-extraordinaire/ (keep in mind it’s over 7 years old and although everything there is true, a lot has changed (for the better- much better). Taking on one job (that I didn’t believe was real at first, with all the online scams I literally had to see someone’s paycheck before I applied- and had I not- my life today would NOT be like it is, and I kiss the ground every day that I have this job and it keeps growing. It’s like going to school and getting paid for it!